Louis Vuitton is set to deepen its love affair with architecture, holding its cruise 2018 show at IM Pei’s forested Miho Museum in Japan.
‘After the desert and Palm Springs, the ocean and Rio, I wanted to introduce people to another landscape, to immerse them in a sea of green,’ Ghesquière told Vogue.
‘With the IM Pei’s Miho Museum we are continuing an architectural voyage that suits the Maison Louis Vuitton to a T. For our 2018 Cruise fashion show we are transported into a tangled web of nature, geographical greatness and a unique architectural vision.’
The Miho Museum was built in 1997, and around three quarters of the structure is underground. Pei capped it with a sculptural steel and glass roof, which echoes the form of the mountains. Its walls meanwhile are built from French limestone – the same used by the architect in the reception hall of Paris’ Louvre.
Miho’s most instagramable feature, however, is the enormous metal tunnel that leads up to the building through the lush woodlands – a dramatic runway indeed.
You can watch the show live on louisvuitton.com.
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