Courtesy of Louis Vuitton

Louis Vuitton is set to deepen its love affair with architecture, holding its cruise 2018 show at IM Pei’s forested Miho Museum in Japan.

The brand’s 14 May show will take place at the 17,400 sq m culture hub in the Shiga Mountains, close to Kyoto, revealed creative director Nicolas Ghesquière on Instagram today.

‘After the desert and Palm Springs, the ocean and Rio, I wanted to introduce people to another landscape, to immerse them in a sea of green,’ Ghesquière told Vogue.

Miho Museum by IM Pei
Photography: 663highland

‘With the IM Pei’s Miho Museum we are continuing an architectural voyage that suits the Maison Louis Vuitton to a T. For our 2018 Cruise fashion show we are transported into a tangled web of nature, geographical greatness and a unique architectural vision.’

The Miho Museum was built in 1997, and around three quarters of the structure is underground. Pei capped it with a sculptural steel and glass roof, which echoes the form of the mountains. Its walls meanwhile are built from French limestone – the same used by the architect in the reception hall of Paris’ Louvre.

IM Pei's Miho Museum in Japan will host Louis Vuitton's next cruise show
Photography: 663highland

Miho’s most instagramable feature, however, is the enormous metal tunnel that leads up to the building through the lush woodlands – a dramatic runway indeed.

Previous cruise collections have been staged at Bob Hope’s space-age Palm Springs home, designed by John Lautner, and on the steps of Oscar Niemeyer’s UFO-like Mac Niterói art gallery in Rio.

You can watch the show live on

[Via Vogue]

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