A new era is dawning for the Dries Van Noten brand, no longer helmed by its eponymous founder but thriving no less. Since appointing Julian Klausner to lead the creative team late last year, the Antwerp fashion house has put the final touches to its first standalone retail space in London, designed in-house and inaugurated last week.

Located on a busy retail corner in Mayfair, the store occupies 270 sq m across two storeys of a listed Victorian-era bank. The salon is done up in a Noten-ian palette of jewel tones, with glossy new furnishings, European antiques and curiosities like a large convex mirror by London’s Collier Web in the shoe parlour. Womenswear dominates the main floor, along with accessories and fragrance set against full-height shuttered windows and dentil cornicing. A Labia chandelier by Bulgarian designer Vladimir Slavov of DIM Atelier hangs over a display of beauty products.

A more intimate setting on the floor below features menswear, accompanied by a ‘vinyl corner’ playing a curated record collection. The house has accumulated a starry art collection to elevate the scene, including two lithographs by David Hockey, an etching by Man Ray and a reproduction Gilbert Jackson‘s Portrait of a Man.

There’s more to come from the brand, as boutiques open later this year in Milan and New York.

21 Hanover Square, Mayfair, London W1S 1JW

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