If you haven’t been to London’s Queensway for a while, well… you won’t recognise this walkable cosmopolitan strip in Bayswater. In an ongoing £3bn transformation, a steady influx of chic tenants has pushed aside the mixed bag of caffs, souvenir shops and arcades, from the The Whiteley apartments, in the old domed Whiteleys department store, to the Park restaurant by Hyde Park. Now, almost an entire city block has been reworked into a 28-flat ‘living experience’ by Vabel, a boutique design-build company that decorates, curates, staffs and manages ‘after care’ for all its properties.

Vabel Townhouse, at 28-34 Queensway, has a range of one-, two-, and three-bed properties for sale in a quietly luxurious envelope: minimalist in concept and layered with the warmth and texture of Sicilian stone and timber. Over the years, the namesake developer has mastered flexible layouts, finishes and lighting, so a small footprint here contains multitudes.

The bespoke Alpi-wood kitchens have a uniform finish and custom joinery. Lighting is recessed on flexible systems that can be modified with a click. Bathrooms in Rosso Levanto marble set capacious stone-formed tubs into reclaimed niches. And bedrooms are ‘designed to enable sleep’, with bespoke upholstered headboards, minimalist built-in furnishings and windows onto the garden. Nine of the apartments have been dressed by the in-house design team with their own sofas, tables, even linens, so buyers can get the entire package if they choose.

Reducing ‘coverage’ is the company’s MO — land that could support many more units is under-filled in order to free up breathing room. This property gets a 200sqm landscaped pocket garden with water features and mature trees, and a 3,000sqft wellness facility with saunas and cold-plunge, plus a full gym that’s accessible by residents only. And because ‘placemaking’ is important to the all-round living experience, Vabel has collaborated with the local council on supporting neighbourhood infrastructure, like the slow-pour coffee shop WatchHouse in a commercial unit below and a new Whole Foods across the road. It has also effectively renamed the area Queensway Village.

The apartments are currently listed for £1,750,000 for a one-bed, up to £5,850,000 for a three-bed.

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