Norwegian fashion brand Holzweiler has opened a Copenhagen flagship with curvaceous clay and wood interiors created by Snøhetta.
The architectural firm is a longstanding partner of the label, having also designed a permanent store in Oslo and pop-up presence in Paris. Holzweiler’s new Copenhagen retail space continues with the same undulating forms used in existing shops, with shelving and seating all snaking their way through the space.
According to Snøhetta, the design was driven by the label’s Norwegian spirit, as well as its ‘Traces’ conceptual approach – which aims to bring the brand’s heritage to new locations, and create the sense of ‘a memory or feeling that remains’.
The studio has interpreted this in a more literal sense, reusing as much of the pre-existing store’s materials as possible, and leaving the floor and ceiling untouched. The centrepiece is a clay artwork by Ingeborg Riseng, designed to capture the attention of visitors and passersby.
Snøhetta has even lavished care on the changing room curtains, which are made using fabric inspired by the colours of the Norwegian sky. As the firm says: ‘a sense of tranquillity reigns when stepping in from the busy Copenhagen streets’.