The store is a distinct contrast to the snowy surrounds, using warm light and wood panelling to create a mountain chalet-esque space, complete with a wood burner. Fabric curtains soften the light further, creating the feeling of being cocooned in a tent, and as the sun sets, the shop is bathed in a gentle glow designed to feel like a campfire.
References to the natural world and adventure sports fill the space – with Arc’teryx reserving just a third of the store for displaying clothes. Rock panelling and mechanical pulleys from cable cars have been incorporated into the interiors, and there’s a mountain skills training area at the back of the space.
Still Young has also installed a glacier art installation at the heart of the store, using acrylic to recreate the rough forms of ice.