Bureau Betak conjured the Eternal City for Fendi’s Haute Couturestage

Skeletons of Rome’s ancient monuments formed the ethereal backdrop to Kim Jones’s Spring 2022 Haute Couture Collection for Fendi, with the city’s famous arches and doric columns, taking on a sci-fi glow, courtesy of Bureau Betak.

Architectural elements representing every era of the Eternal City’s evolution were translated into 3D wire blocks and suspended from the ceiling to create a reimagined cityscape.

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Models, wearing gowns hand-painted with ancient Roman statues by Kim Jones, emerged at the back of the stage, stepping out from a vertical column of rolling clouds – a montage by Walter Films.

Stage lights highlighted the 3D outlines of the ‘buildings’ and shimmered on sequin-adorned garments and sweeping floor-length gowns with magnificent trains. Textures and fabrics also paid subtle homage to the texture of Rome’s building materials, and the pavements of the city.