As Coronavirus continues its rapid spread around the world, the Japanese fashion world has opted to host its upcoming Rakuten Fashion Week Tokyo entirely online.
The event, which kickstarted today, will be live-streamed on the platform’s official website without any audiences in attendance – that means no editors, celebrity influencers or buyers. The move comes as the public is being advised to self-quarantine and observe social distancing to help curb the spread of the infectious virus.
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Individual fashion brands have been live-streaming their events online for several seasons. Still, Tokyo Fashion Week’s total shift to the digital sphere comes at a point where many fashion houses are scaling back their live runway spectacles in a bid to minimise their carbon footprint.
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