The retail space is located in a former warehouse in Dubai’s Alserkal district, and it maximises its expansive 780 sq m with layers of repeating stairs and arches, which evoke Jaipur’s distinctive visual language.
According to Pallavi Dean, the studio’s founder and creative director, these forms were the result of a fascination with the city’s step wells – water sources accessed by recurring levels of staircases.
She says they ‘played a significant role in functioning as traditional water systems, as well as being hubs of social and cultural interactions. ‘Transposed into an interior setting, this element brings a very special spatial experience for the visitor.’
In Roar’s interpretation, the stairs are covered in brightly coloured carpet and lead to arch-shaped niches showing off more of the rug’s colour and pattern. The studio has also designed a pair of immersive gallery-style spaces that see every surface hung with rugs.
There are other subtle hints to Jaipur’s history and design vernacular in Roar’s use of rose-coloured carpets and copper-lined arches, referencing its long-held nickname of The Pink City.