The Postbox Maze is inspired by the patterns found within Escher’s Metamorphosis III mural, designed for The Hague Post Office in 1969. The bright red tessellated structure was created by maze and puzzle designer Adrian Fisher and sits beneath the skylit roof of the Grade II-listed building in Soho.
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As well as being a fully functioning maze, The Postbox Maze houses recordings of noteworthy letters – produced in collaboration with Letters Live – and celebrates the launch of Hindmarch’s Postbox bag, which took two years to develop and is inspired by the opening of a postbox.
Says Hindmarch: ‘I wanted to celebrate the almost lost art of slow communication and immerse, and indeed almost lose, our customers in this world of letter writing.’
The Postbox Maze is a ticketed event that is open to the public until 13 September during London Fashion Week