Image: Prada

In the absence of being able to go and see its F/W 2021 menswear show in Milan, Prada is tantalising people’s sense of touch with what it describes as an ‘inviting and seductive’ series of spaces.

Faux fur walls and cool marble and plaster floors created a tactile palette for the event, entitled ‘Possible Feelings’ – which was held in a set of textured rooms designed by Rem Koolhaas and AMO. The firm echoed the focus of the collection itself, which mixes various materials including leather, bouclé and tweed.

As well as its purposeful clash of smooth and rough, and warm and cold, the catwalk show has a sustainability component. All of the furnishings used in the event will now be upcycled in future installations and pop-ups and donated to the Milan-based Meta – which collects and reuses materials used in events. The entire set and Prada F/W 2021 collection are available to explore online.

Rem Koolhaas’ Prada F/W 2021 menswear set
Image: Prada
Rem Koolhaas’ Prada F/W 2021 menswear set
Image: Prada
Rem Koolhaas’ Prada F/W 2021 menswear set
Image: Prada
Rem Koolhaas’ Prada F/W 2021 menswear set
Image: Prada

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