Photography: Serena D'Addato

Men’s Fashion Week might be a mostly digital affair, but for Fendi in Milan, it was still a party thanks to its nightclubesque catwalk and dazzling neon light show.

Bureau Betak designed the set, which echoed the bright colour pops of Silvia Venturini Fendi’s autumnal collection. Fluorescent doorways dotted a mirrored runway, pulsing with an algorithm of colour set to the show’s soundtrack by Not Waving.

Overhead, lightboxes were embedded in the ceiling of the space. They changed colours to match the monochrome looks of models walking through the doorways below.

The result was, as Fendi says: ‘An optimistic adventure filled with light, colour, and optical illusions.’
Key looks in the collection included cobalt blue puffers, coral bags and a wool overcoat with cursive handwriting by comedian and artist Noel Fielding.

Daniel Buren and Philippe Parreno conjure neon spectres in their Paris show

Latest

Latest

Share Tweet

Privacy Preference Center

Required Cookies & Technologies

Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions.

gdpr, woocommerce_cart_hash, woocommerce_items_in_cart, _wp_wocommerce_session, sucuri_cloudproxy_uuid_*

Site Customisation

Cookies and similar technologies are used to improve your experience, to do things like:

- remember your login, general, and regional preferences
- personalize content, search, recommendations, and offers

Without these technologies, things like personalised recommendations, your account preferences, or localisation may not work correctly.

wp-settings-*

Personalised Advertising

These technologies are used for things like:

- personalised ads
- to limit how many times you see an ad
- to understand usage via Google Analytics
- to understand how you got to our web properties
- to ensure that we understand the audience and can provide relevant ads

We do this with social media, marketing, and analytics partners (who may have their own information they’ve collected). Saying no will not stop you from seeing our ads, but it may make them less relevant or more repetitive.

_ga, _gid, gat,_gads,_fbp