Ostuni’s Palazzo Rosso is reborn as boutique hotel Paragon 700

The White City’s red-brick landmark opens to guests

A history red palace in the heart of Puglia’s ‘white city’ of Ostuni has thrown open its doors to guests as a new boutique hotel and spa, Paragon 700.

The Puglian property stands out among the city’s whitewashed buildings thanks to its namesake red façade, which earned its moniker Palazzo Rosso. Architect and interior designer Pascale Lauber – who owns the hotel together with Ulrike Bauschke – led the restoration of the storied building, now outfitted with 11 individually curated bedrooms that blend old and new.

Every inch of the former palace has been restored using traditional handcrafted techniques while injecting a splash of modern flair. Rooms – which start from €300 per night for a double – boast cathedral ceilings, period frescos and historic fireplaces, as well as French parquet flooring, contemporary colour palettes, stonewashed bed linens and velvet furniture.

Cocooned at the Paragon’s heart is a lush garden with a mature orange grove and a swimming pool. It offers guests a tranquil oasis just five minutes’ walk from Ostuni’s piazza principale.

Courtesy Paragon 700

Visitors can also sip on cocktails at the hotel’s intimate bar, book treatments at Paragon’s private spa or feast at the hotel’s restaurant 700, headed by chef Giovanni Cerroni and is secluded in the building’s centuries-old vaulted stone chamber.

Largo Michele Ayroldi Carissimo, 14, 72017 Ostuni (BR), Italy

Courtesy Paragon 700
Courtesy Paragon 700
Courtesy Paragon 700

These off-grid guesthouses are built around the craggy Tramuntana landscape

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