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Manifesta 11: witty graphics guide visitors around Zurich for the art biennial

Manifesta 11 Zurich
Monochrome matchstick men lead the way. Photography: courtesy of Intégral Ruedi Baur

A nomadic art biennial has commissioned a witty graphic identity to help visitors identify satellite exhibition venues across Zurich.

Manifesta has matched 30 artists to professionals from around the city to explore the theme of ‘What People Do For Money’ for its 2016 edition. Elements from the resulting collaborations are on display at appropriate satellite venues – which range from a five star hotel to a funeral parlour – until mid September.

Rather than burden the venues with cumbersome street signs or scruffy posters, the interdisciplinary design studio Intégral Ruedi Baur developed a graphic language inspired by the Isotypes created by Otto Neurath and Gerd Arntz in the 1930s. Simplified figures representing the working population of Zurich are rendered in vinyl and playfully integrated into the façade of each participating venue. Here, we take you on a virtual tour.

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