For his first Haute Couture outing as the Artistic Director of Fendi, Kim Jones conjured a shimmering glass maze in Paris for his star-studded runway.

Jones tapped Bureau Betak to build the labyrinthine theatrical set from large glass ‘cases’, arranged in the shape of two Fs inside the Palais Brongniart.

Spotlights overhead cast glittering reflections in the panes, adding a mystical dimension to the show in keeping with the English fashion designer’s inspiration for the collection.

 

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Jones drew on Virginia Woolf’s gender-and-time-bending protagonist Orlando – from Woolf’s 1928 novel of the same title – and the stylings of her sister, painter Vanessa Bell, to imbue his elegant collection, whose silhouettes played with gender tropes.

Despite presenting just 19 looks, Jones packed his runway with stars. Naomi Campbell, Kate Moss and daughter Lila Hack, Bella Hadid, Cara Delevingne, Adwoa Aboah and actress Demi Moore traversed the glass-walled set to a soundtrack by Max Richter, eventually arriving in transparent boxes set atop the Italian brand’s double F monogram.

 

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Fendi’s AW21 set was aglow with neon lights and colour in Milan

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