AMO designed a futuristic red tunnel and series of crimson ‘islands’ for Prada’s menswear show, which saw models journey to the beach in Sardinia.

The catwalk took place in two locations, inside the brand’s Milan Fondazione exhibition space as well as outdoors at a sandy seaside location.

AMO – which is the research and branding sub-studio of architecture practice OMA – created a purposefully jarring contrast, installing its long red room on the shorefront so models could walk straight out and onto the beach. Others lounging at sea on floating platforms.

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