
Photography: Paola Pansini
Unsaid jewellery stands apart — spiritually and geographically — from the classic brands with real estate on Place Vendôme in Paris. Its innovative design and lab-grown gemstones are positioned as thoroughly modern and architectural, carbon-neutral and responsible. The company won a Red Dot award for its 35.9-carat Reminiscence Ring, the world’s largest lab-grown diamond ring, and pledged to donate profits from its sale to conservation charities.
So for its new three-storey flagship, steps beyond Place Vendôme on Rue Danielle Casanova, Unsaid brought in Dimorestudio, designers known to infuse interiors with sophistication, history, ambience and a touch of the louche. Eschewing the shiny vitrines of Cartier, Chaumet and their ilk, Dimore partners Emiliano Salci and Britt Moran leaned into moody and clubby, channelling the high-gloss lacquer finishes of Milanese designer Claudio Salocchi and the refined mannerism of Kazuhide Takahama.

Photography: Paola Pansini

Photography: Paola Pansini

Photography: Paola Pansini
Rooms are spot-lit by angular, theatrical lighting within a dark, glossy envelope that makes the space feel cosier and more exclusive than its 150 sqm might suggest. The furniture ranges from retro camp to contemporary. Burl wood and brass set the tone, palette-wise, and geometric motifs are everywhere, in sharp triangular and rhombus shapes thrown across the ceilings and walls.
The collection is naturally given special attention. Pieces are curated in pyramidal display cases and lit by vintage Murano-glass lamps by Archimede Seguso, rescued from Milan’s Astra cinema and reworked with brass modules. An invitation-only lounge on the top floor has Serge Mouille lighting, Pierre Chapo seating, and a coffee table by Paul Evans, set off by a bespoke design by Dimoremilano.
‘This unique mix,’ says the designers, ‘creates a new stylistic language that bridges historical references and modernity, perfectly capturing the essence of Unsaid.’
