Legendary Soho stalwart The Groucho Club opened its doors in 1985, and three decades on, Transit Studio has been tapped to give the member’s clubs rooms a refresh.
The Groucho Club was conceived as an alternative to the ‘stuffy gentleman’s clubs’ that were popular in the 1980s and became a hub for creatives in the art, publishing, film and advertising worlds. Transit has drawn on this heritage, collaborating with the club’s former creative director Alice Anthony to realise a series of new flexible event spaces, reconfiguring the building’s existing floorplan.
A new main space – named The Carter Room in honour of long-standing art director Nicky Carter – has been created by combining three bedrooms to create one large, lofty event space brimming with art and colour on every wall.
The adjoining Gennaro Room has also undergone a top-to-toe makeover and is separated by a sliding acoustic wall. Precise, waterjet-cut stainless steel wraps around the bar front, crowned by a deep purple and blue marble top – a material echoed in the infinity arches on the bar back.
Transit tapped Groucho member, and furniture designer Matt Elton of Studio Hygger create coffee tables for the space that turn into dining tables for events.
Steps lead down to the Mackintosh Room, envisaged as a more private space with art-lined walls that slide back for events and conferences to a large TV set. Reflective stainless steel panels wrap two nooks – a material picked up on the ceilings of the other rooms, which amplifies the feeling of volume inside the club house’s rooms.