Interiors, News I by

Gucci unveils its colossal 37,000 sq ft ArtLab in Florence

Gucci has officially revealed its new ‘Artlab’ in Florence – a 37,000 sq ft innovation hub wrapped in elaborate murals.

Sitting close to the fashion house’s historic HQ in Casellina, the colossal building is a centre of product development for shoes and leather goods, as well as a space for testing materials, packaging, designs and hardware.

Gucci Artlab
Courtesy of Gucci

Gucci Artlab comes shrouded in large-scale paintings by Gucci collaborators, including illustrators and artists Ignasi Monreal, Angelica Hicks and Unskilled Worker.

The bright colours extend to the interiors, including the flaming red staircase with a circular carpet at its base. Rooms come furnished with Gucci Décor objects.

Gucci Artlab
Courtesy of Gucci

Says the brand’s CEO Marco Bizzarri: ‘[Gucci Artlab] is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability, and our bond with our territory.’

Artlab is the latest innovation ushered in by creative director Alessandro Michele, who is keen to draw attention to Gucci’s geographical and artisanal heritage.

Gucci Artlab
Courtesy of Gucci

It follows on the heels of the Gucci Garden which opened in the city’s Palazzo della Mercanzia in January, and pays homage to the brand’s evolution from luggage maker to haute fashion house.

[Via Vogue]

Read next: Gucci reveals its new Milan HQ in a former aeronautical factory

Latest Stories

Latest

Share Tweet
+

Privacy Preference Center

Required Cookies & Technologies

Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions.

gdpr, woocommerce_cart_hash, woocommerce_items_in_cart, _wp_wocommerce_session, sucuri_cloudproxy_uuid_*

Site Customisation

Cookies and similar technologies are used to improve your experience, to do things like:

- remember your login, general, and regional preferences
- personalize content, search, recommendations, and offers

Without these technologies, things like personalised recommendations, your account preferences, or localisation may not work correctly.

wp-settings-*

Personalised Advertising

These technologies are used for things like:

- personalised ads
- to limit how many times you see an ad
- to understand usage via Google Analytics
- to understand how you got to our web properties
- to ensure that we understand the audience and can provide relevant ads

We do this with social media, marketing, and analytics partners (who may have their own information they’ve collected). Saying no will not stop you from seeing our ads, but it may make them less relevant or more repetitive.

_ga, _gid, gat,_gads,_fbp