A new 35,000 sq ft wellness space combining health, music, plant-based dining, and alcohol-free cocktails with urban living has opened in a former Victorian textile warehouse in East London.
Shoreditch &soul, which has been designed by barrister-turned-interior designer Jasmine Fisher, is an ‘experimental, social wellness space’ including a 40-person circular sauna constructed from Welsh Cedar wood complete with a bespoke, oculus lighting feature made up of concentric LED rings, daily wellness classes and rotating retail spaces alongside two residences; the Villa and the Lofts.
The Villas comprise 16 homes around a courtyard, and the Lofts feature four private homes over two levels with double-height sitting rooms. Both are available to rent from £420 a week and come with all-inclusive access to the wellness facilities (memberships start from £99 per month).

Shoreditch &Soul ice bath. Photography: Ed Reeve

Shoreditch &Soul yoga. Photography: Ed Reeve

Shoreditch &Soul yoga. Photography: Ed Reeve

Shoreditch &Soul changing rooms. Photography: Ed Reeve

Shoreditch &Soul changing rooms. Photography: Ed Reeve

Shoreditch &Soul’s banquet and alcohol-free bar. Photography: Ed Reeve

Shoreditch &Soul lounge. Photography: Ed Reeve

Shoreditch &Soul shared kitchen. Photography: Ed Reeve

Shoreditch &Soul founder Reza Merchant. Photography: Ed Reeve

Shoreditch &Soul designer Jasmine Fisher. Photography: Ed Reeve (c) Shoreditch &Soul
Reza Merchant, founder of Shoreditch &soul, says: ‘Nearly 70% of Londoners struggle at some point with their mental health, so something needs to change. We believe the next generation of wellness hubs belongs in urban environments, where they can have a transformational impact on mental and physical health. With a cultural programme designed to bring people together, and innovative use of sauna culture to reset body and mind, Shoreditch &soul offers a new way for people to meaningfully and mindfully connect.’
Interior designer Jasmine Fisher adds: ‘The building [at 110-116 Cheshire Street] used to be a weavers’ factory, and the area has a 250-year history of fabric. Weaving became the conceptual cornerstone of its design, woven through the lighting, textures, and art, which showcases young London weavers.’



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