It was a water world inside Demna Gvasalia’s Balenciaga catwalk show in Paris this weekend, as the designer flooded his film-set location as a nod to global warming.
The Vetements founder returned to the Cité du Cinema film studio complex in the city’s Saint-Denis neighbourhood for his AW20 show, flooding the bottom rows of its amphitheatre to reference the rising oceans. (He previously drenched it in Brexit blue for his SS20 in September.)
As a consequence, guests were relegated to the third row and beyond to avoid splashes from models wading through the runway dressed in Matrix-style leather trench coats, body-con dresses and Balenciaga Football Club kits.
Accompanying the looks was a film showing apocalyptic images of carrion crows, storming oceans, flames and lava, projected on the ceiling above and reflected in the surface of the water to cinematic effect.
Virgil Abloh’s Off-White AW20 runway was strewn with hacked-up automobiles