French designer Simon Porte Jacquemus took to the great outdoors to stage his SS21 collection among the wild wheat fields outside of Paris.

A 600-metre-long wooden gangway snaked its way through wheat sheaves as models – spaced 2 metres apart – trod the boards dressed in beige and pewter cargo pants, sand-coloured blazers, leaf print shirts and knitted polo shirts.

 

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While other brands opted for minimal digital presentations over their usual elaborate set designs, and saw their production scheduled interrupted by the COVID-19 pandemic, Jacquemus was primed and ready to go, as he explained on Instagram.

‘We shifted to a more sustainable rhythm last year, with two shows combining menswear and womenswear, held in January and June. This decision ended up saving us this season since we had received all our fabric orders ahead of the confinement. Deciding to go ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy.’

 

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Take a digital tour of Marseille courtesy of Jacquemus

 

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