Berlin gallery, editorial and fashion company 032c has developed a cult following across the globe for its minimalist neo-industrial aesthetic. Now, the brand has launched its first retail and exhibition space outside of Germany, opening a brick-and-mortar space in Seoul’s trendy Seongsu neighbourhood.

032c Gallery Seoul is a collaboration with the Korean fashion platform Musinsa. It inhabits a space designed by architects Gonzalez Haase AAS in the neighbourhood – often referred to as the Brooklyn of Seoul. The gallery and clothing store are conceived as the intersection of Eastern and Western contemporary culture, channelling the austere and industrial Berlin vibe the fashion brand has become synonymous with, in a destination that 032c founder Joerg Koch calls the ‘holy grail’ of fashion.

Floor-to-ceiling windows at the front showcase the retail portion of the space with its all-white concrete palette and red exhibition area that mirrors the Berlin storefront and is separated from the retail section by a dividing wall. Overhead, chrome rails have been suspended from the ceiling to hang clothes, with chain links adding another industrial homage and strip lighting in the ducts overhead.

The gallery launches with the two-screen video installation Catastrophe Colours by Gonzales Haase AAS. Drawn from the practice’s ongoing research project of the same name, Catastrophe Colours visualizes the architects’ ‘critical approach on how colors are chosen to be applied in architecture and design.’

032c Gallery is open daily from 11 am-8 pm at 14 Seongsui-ro 10-gil, Seongdong-gu, Seoul, Republic of Koreao

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