Italian fashion brand Bottega Veneta has wrapped Miami Beach’s landmark 11th Street Diner in gold to celebrate Art Basel Miami, renaming it The Bottega Diner.

The 24-hour eatery continues to serve its classic, all-American fast-food menu – albeit with a Bottega twist. Diners can slurp up their milkshake from a branded paper straw or drink their coffee from an exclusive Bottega mug, among other items emblazoned with the brand’s name, including toothpicks and matches.

‘The Bottega diner mixes an American classic with golden Italian extravagance,’ says the brand’s creative director Daniel Lee.

Neon signage that blurs the 1980s and Art Deco influences crown the golden hotspot, which is open until 14 December.

Photography: Robin Hill courtesy of Bottega Veneta

Bottega is the latest fashion house to make the foray into the hospitality world, opening the pop-up to coincide with the opening of its flagship store in the Miami Design District.

Photography: Robin Hill courtesy of Bottega Veneta

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