The new year is for window-shopping and 2026 has given us a crop of new boutiques to ogle. Our seven favourites are calling to us from all over the world with treats for fashion-lovers, beauty buffs and design connoisseurs. From a serene showroom in Seoul to a perfume atelier carved out of an art deco residence, they’re all masterfully designed and thoughtfully curated to promote maximum (and maximal) retail escapism.
Marine Serre, Seoul
French fashion darling Marine Serre chose Seoul, a city with cult status as a shopping destination, as the first global launch for her ready-to-wear, tailoring and sportswear. Its 2,150sqft of retro-futuristic style inhabit a former private home in Hannam-dong, transforming the retail experience into something more personal and immersive. Intimate at its core, the space was designed in collaboration with UK studio Sybarite. A small lounge on the first floor opens onto a terrace with sweeping city views: a calm sanctuary that’s hard to leave.
Alaïa, Beijing
White marble was used liberally at Alaïa’s first brick-and-mortar outpost in Beijing, at the hand of creative director Pieter Mulier and Stockholm architecture practice Halleröd. Vast blocks of it coat the façade of the maison’s double-height retail space at Taikoo Li Sanlitun, the city’s high-end shopping Mecca. Interiors pay homage to Alaïa’s structural style with geometric seating and tables designed by Paul Poiret and by Philippe Malouin, all the while softened by a layout of flowing curves.
Ami, Brussels
Creamy neutrals and timber joinery set the tone at AMI’s flagship in Brussels’s historic centre. Housed on the ground floor of Hôtel du Chastel de la Howarderie, a late 18th-century neoclassical mansion, it was designed by an in-house design team helmed by creative director Alexandre Mattiussi. The scheme preserves the building’s enfilade of rooms and original fireplaces while adding polished brass details, wooden tables and leather seating for a touch of 21st-century sophistication.
Loewe, Vienna
Loewe’s latest opening in Austria celebrates the brand’s playful spirit and reverence for craftsmanship. Set in the central shopping hub Kohlmarkt, the store welcomes customers with a feast of textures and colours. A backdrop of marble, oak, brass and handmade multicoloured ceramics set off the brand’s signature designs, including a table made from recycled leather, a bench in quilted leather and wool rugs custom-made in Spain. The furniture selection activates the space. There are George Nakashima chairs and Isamu Noguchi lamps to complement the angular lines of Gerrit Rietveld’s Utrecht chairs. Abstract landscapes by British textile artist John Allen lend the space a gallery-like feel.
Celine, Milan
Art takes centre stage at the flamboyant new Celine boutique on Milan’s Via Montenapoleone. Occupying two floors of a 600sqm century-old rationalist building, it houses the first collections of new creative director Michael Rider, as well as the Celine Haute Parfumerie & Beauté line. Alongside most-wanted fashion staples, visitors can browse original art, part of the Celine Art Project supporting contemporary artists — in house are paintings by Susan Rothenberg, Luisa Gardini, Giangiacomo Rossetti and Samuel Hindolo and sculpture by Peter Schlesinger, John Duff, Simone Fattal and Yngve Holen. Decked out in glossy natural stone, the space is opulent in texture yet polished in composition, accented with antique-gold mirrors, black-lacquered walls and a gold central staircase that connects the two levels.
Simon Miller, Miami
Unapologetically colourful, Simon Miller’s new 1,000sqft flagship is at home in Little River, the city’s up-and-coming hub for art and design. Chelsea Hansford, creative director of the LA brand, tapped her set-designer husband Darel Granoth of Dee Gee Design to craft the interiors, which embody the brand’s penchant for pigment and geometry — splashes of yellow, blue and punchy green take over the two casitas, complemented by tropical greenery. Together they celebrate 1970s energy and Mexican ambience with custom Memphis-inspired furniture and artworks by Leonard Urso and Peter Keill.
Satinine, Milan
Satinine’s newest boutique is like a ticket into 1930s Milan, full of glamour and vintage charm. Hidden on a quiet street behind the Piazza Duomo, the new home of the historic perfumery packs in design inspiration by interior designer Mara Bragagnolo, who imbued the space with art deco scenes reminiscent of old Milan. Details including the dark timber panelling, green tilework, stained-glass door and baked-clay retro floor tiles were crafted by local artisans and time-honoured manufacturers to evoke the home’s 1930s heyday.
