Interior design studio Nicemakers worked alongside AIME Studios to overhaul the building, previously known as the Lloyd Hotel – a space known for its eclectic rooms and unconventional design choices. Nicemakers has taken a more sober approach to things, retaining some of the quirky features but introducing a richer, more sophisticated colour palette.
Rooms – which start around €300 per night – are now dipped in deep sea blues, with bright orange benches, geometric textiles and wood panelling that clearly reference the building’s past as a shipping line headquarters.
For guests that want a less conventional hotel experience, the Hoxton Lloyd offers some ‘concept rooms’ – including one with a grand piano and one with a dramatically oversized bed (a holdover from its previous hotel life).
The building’s public spaces also use colour to great effect, particularly the Breman Brasserie with its lemony walls – which serve as the backdrop to a South American menu – and the pattern and colour clash of the hotel lobby.