Millennial pink may not go out of fashion any time soon as designers dream up new applications and scenarios for it.

Take this concept store in Barcelona – part of the Moco contemporary art museum. Working with local studio Isern Serra, avant-garde outfitter Ezequiel Pini of Six n Five has dressed it head to toe in blush-pink micro-cement.

The monochrome application becomes neutral when lit and staged with books, models and framed digital artwork.

Sharing the spotlight with the wares on display are the scheme’s ubiquitous curves. Every doorway, niche and plinth has a soft, natural contour that suggests custom plasterwork and hand-finishing. Even functional recessed shelving is rounded at the corners. The versatile furnishings are modular, so the showcase can shift between interconnected rooms.

Enhancing that organic quality is the pink colour, which almost seems to breathe through the porous plaster.

Heading next door into the museum – which is the sister branch of Amsterdam’s Moco Museum and showcases works by the likes of Basquiat, Banksy, KAWS, Keith Haring, Yayoi Kusama, and Takashi Murakami – you realise the hue is an extension of the brand identity, an expansion of the so-called ‘Mocoverse’. It’s definitely not going anywhere.

C/ de Montcada, 27, 08003 Barcelona, Spain

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