As part of a slate of 2023 openings, Nobu is launching a hotel in the heart of Marrakech’s Golden Triangle this month – the brand’s first outpost in Africa.

Nobu Hotel Marrakech opens to the public on 23 January and takes over the former Pearl Marrakech in the city’s Hivernage district. It’s the latest in a growing portfolio of Nobu hotels, already based in cities including Miami, Barcelona, London and Warsaw.

A first look inside the building reveals its interiors have had a full refresh, overhauled in the elegant, Japanese-inspired aesthetic Nobu is known and loved for, fused with Moroccan craftsmanship.

Nobu is offering a 15% ‘welcome’ discount to celebrate the 5-star hotel’s opening, and guests can book from 71 suites, all of which have access to the hotel’s 360-degree rooftop – complete with wooden shades and hanging egg chairs – as well as a spa and sushi bar.

Nobu Hotel Marrakech comes in what looks to be a busy year for the brand, with several new openings on the horizon.

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