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Photography: Pudence Cuming Associates
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Photography: Pudence Cuming Associates
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Photography: Pudence Cuming Associates
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Photography: Pudence Cuming Associates
Damien Hirst is reviving his legendary but ill-fated Pharmacy restaurant at London’s Newport Street Gallery with a little help from chef Mark Hix.
The chemist-inspired eatery – opening next week inside Hirst’s exhibition space in Vauxhall – rehashes the exclusive Notting Hill haunt the artist opened with PR boss Matthew Freud back in 1998.
Just like the original restaurant, Pharmacy 2 takes cues from the artist’s interest in pharmaceuticals and features some of his own work, including his ‘Medicine Cabinets’ and butterfly ‘Kaleidoscope’ paintings.
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‘Pharmacy 2 combines two of my greatest passions: art and food,’ said Hirst.
The medicinal theme continues elsewhere in the restaurant, with etched glass windows depicting DNA strands and marble floors decorated with a pill motif.
Pharmacy 2 will serve classic British and European dishes, conceived by Hix. ‘Damien designed a formaldehyde “Cock and Bull” for my restaurant Tramshed so it makes sense for me to exchange my skills by creating the menus at Pharmacy 2,’ he said.
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The original restaurant closed in 2003, and although Freud described it as ‘an iconic place’, he added: ‘What happened was it became a very, very shit restaurant.’
With seasoned restaurateur Hix on board, perhaps Pharmacy 2 has a more promising future.