This São Paulo shoe store takes minimalism to the max

Selo feels more like an art gallery than a shop

White cement and limestone interiors leave this São Paulo store feeling more like an art gallery than a shoe shop.

Brazilian studio MNMA oversaw interior design for handmade shoe company Selo, using liberal amounts of concrete and pale wood to give the retail space its ultra-minimal look.

They kept the building’s existing floor but repaired it using the Japanese technique of kintsugi, which traditionally involves mending cracks with lacquer mixed with gold powder. As a result, dark grey veins run across the shop’s floor.

In addition to creating concrete furniture and display shelves, MNMA borrowed from the work of James Turrell, installing a circular window in the space that allows shoppers to peep out at the sky above.

Selo Store in Sao Paulo takes minimalism to the max
Photography: MNMA
Selo Store in Sao Paulo takes minimalism to the max
Photography: MNMA
Selo Store in Sao Paulo takes minimalism to the max
Photography: MNMA
Selo Store in Sao Paulo takes minimalism to the max
Photography: MNMA

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