White cement and limestone interiors leave this São Paulo store feeling more like an art gallery than a shoe shop.
Brazilian studio MNMA oversaw interior design for handmade shoe company Selo, using liberal amounts of concrete and pale wood to give the retail space its ultra-minimal look.
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_-6.jpg)
Photography: MNMA
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_-12.jpg)
Photography: MNMA
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_11.jpg)
Photography: MNMA
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_3.jpg)
Photography: MNMA
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_-5.jpg)
Photography: MNMA
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_10.jpg)
Photography: MNMA
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_-4.jpg)
Photography: MNMA
![](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_8.jpg)
Photography: MNMA
They kept the building’s existing floor but repaired it using the Japanese technique of kintsugi, which traditionally involves mending cracks with lacquer mixed with gold powder. As a result, dark grey veins run across the shop’s floor.
In addition to creating concrete furniture and display shelves, MNMA borrowed from the work of James Turrell, installing a circular window in the space that allows shoppers to peep out at the sky above.
![Selo Store in Sao Paulo takes minimalism to the max](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_-HERO-CROP.jpg)
![Selo Store in Sao Paulo takes minimalism to the max](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_9.jpg)
![Selo Store in Sao Paulo takes minimalism to the max](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_-2.jpg)
![Selo Store in Sao Paulo takes minimalism to the max](https://cdn.thespaces.com/wp-content/uploads/2020/01/selo-shoe-store-mnma-sao-paulo-brazil_7.jpg)