Pharrell’s Miami hotel Goodtime opens – and he promises guests will leave ‘vibrating’

Connect to hub’s ‘spiritual wifi’

Located on the waterfront, the Pharell-owned Goodtime hotel is bringing a pastel Wes Anderson-inspired vibe to Miami.

The musician has spent the last three years developing the hotel in partnership with restaurant and club owner David Grutman, alongside property developer Imperial Companies. Architect Morris Adjmi designed the seven-storey Goodtime building, which is entered by a glass-topped atrium filled with plants.

Williams compares the interiors to being inside a Wes Anderson film, which is evident in designer Ken Fulk’s use of quirky vintage glassware, Art Deco elements, and palette of velvet pinks and minty greens. Fulk describes the hotel as a mix of mid-century Dolce Vita and 1980s optimism.

As well as a pool, workout space, recording studio, and retail floor, Goodtime has an indoor-outdoor restaurant, Strawberry Moon, which serves Mediterranean food with a twist.

Photography: Alice Gao

‘It’s good vibes, good energy, good karma, good food, good music, good environment, good vibration,’ Williams explains in an interview with Vogue. Come there one way, and then you leave vibrating. We call it spiritual wi-fi.’

601 Washington Ave, Miami Beach, FL 33139, United States

Photography: Alice Gao
Photography: Alice Gao
Photography: Alice Gao

Interiors of Tokyo’s Toggle Hotel pack a colourful punch



Share Tweet

Privacy Preference Center

Required Cookies & Technologies

Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions.

gdpr, woocommerce_cart_hash, woocommerce_items_in_cart, _wp_wocommerce_session, sucuri_cloudproxy_uuid_*

Site Customisation

Cookies and similar technologies are used to improve your experience, to do things like:

- remember your login, general, and regional preferences
- personalize content, search, recommendations, and offers

Without these technologies, things like personalised recommendations, your account preferences, or localisation may not work correctly.


Personalised Advertising

These technologies are used for things like:

- personalised ads
- to limit how many times you see an ad
- to understand usage via Google Analytics
- to understand how you got to our web properties
- to ensure that we understand the audience and can provide relevant ads

We do this with social media, marketing, and analytics partners (who may have their own information they’ve collected). Saying no will not stop you from seeing our ads, but it may make them less relevant or more repetitive.

_ga, _gid, gat,_gads,_fbp