The musician has spent the last three years developing the hotel in partnership with restaurant and club owner David Grutman, alongside property developer Imperial Companies. Architect Morris Adjmi designed the seven-storey Goodtime building, which is entered by a glass-topped atrium filled with plants.
Williams compares the interiors to being inside a Wes Anderson film, which is evident in designer Ken Fulk’s use of quirky vintage glassware, Art Deco elements, and palette of velvet pinks and minty greens. Fulk describes the hotel as a mix of mid-century Dolce Vita and 1980s optimism.
As well as a pool, workout space, recording studio, and retail floor, Goodtime has an indoor-outdoor restaurant, Strawberry Moon, which serves Mediterranean food with a twist.
‘It’s good vibes, good energy, good karma, good food, good music, good environment, good vibration,’ Williams explains in an interview with Vogue. Come there one way, and then you leave vibrating. We call it spiritual wi-fi.’