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Peter Marino revamps Louis Vuitton’s London flagship store with a visual ‘explosion’

‘Bad boy of architecture’ Peter Marino is known for interrupting the status quo with his provocative designs that blur the line between fashion, art and architecture, with dozens of luxury retail projects under his belt.

He’s taken this approach to Louis Vuitton’s flagship store on London’s New Bond Street, which reopened last week after a 14-month transformation and appears to explode beyond its confines, transforming the demure streetscape.

Photography: Stephane Muratet, courtesy Louis Vuitton

A kaleidoscopic explosion of the brand’s monograms burst from the building’s façade, while the interior is reconfigured as a double-height gallery-cum-store. Some 43 site-specific artworks and installations are dotted throughout the 17,500 sq ft store, by the likes of Sarah Crowner, Jim Lambie, Josh Sperling, and Farhad Moshiri among others.

Anchoring the retail space is a sculptural double helix-shaped staircase that sweeps the height of the store. It has an offset centre crafted from oak and artist Matt Gagnon’s concrete, pine, ash, acrylic and LED lighting stacks. Marino also designed seating and furniture for Louis Vuitton London Maison and has curated its selection of vintage pieces.

Virgil Abloh’s ready-to-wear clothing and shoe designs inhabit the colourful ground floor, overlooked by Alex Gursky’s Dusselstrand, while James Turrell’s colour-changingTall Glass LED screen artwork casts hues across the third floor.

Photography: Stephane Muratet, courtesy Louis Vuitton
Photography: Stephane Muratet, courtesy Louis Vuitton
Photography: Stephane Muratet, courtesy Louis Vuitton

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