Gooey shapes and ice cream colours hint at the sweet treats on offer inside Kruzhok Cafe, located in Russia’s Voronezh.

It’s not often the colour of choice, but architect Eduard Eremchuk and designer Katy Pyatitskaya have given new life to the purple end of the spectrum with the lilac-drenched pastry store – which is named after the Russian word for doughnut.

The cafe’s interiors are directly inspired by its namesake, featuring light fittings that resemble twisted strands of dough, gloopy furniture and tabletops and cushions shaped like globs of icing. Even the bathrooms look like they’ve been covered in swirls of whipped cream. According to the designers: ‘The pastry is everywhere, it looks and even feels like the cafe is made of dough.’

In a nod to Kruzhok’s signature caramelised popcorn-topped doughnuts, the walls are dotted with brightly coloured sculptures by Elena Minaev. For those with less of a sweet tooth, there’s also a savoury section of the menu including eggs benedict.

[h/t Superfuture]

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