Gucci’s SS20 show was a clinical affair in Milan

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A post shared by Gucci (@gucci) on Sep 22, 2019 at 6:25am PDT

Airport terminal? Hospital waiting room? The stark, glossy set design for Alessandro Michele’s Gucci SS20 put a clinical spin on minimalism in Milan last night for the futuristic-inspired show.

Models floated down the set on mint-coloured travellators – those moving walkways found in airports – wearing all-white, straight-jacket inspired Gucci coats, as well as pillow back-packs, lipstick holsters and tinted ‘bug’ sunglasses.

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Plastic white seats, arranged in blocks and bolted to the ground via steel frames, also recalled a clinic waiting room or airport terminal. The conveyor-belt of models coursed their way around them, and out through steel shuttered doors.

Michele conceived the carbon-neutral offering and its intense lighting show, which was a notable contrast to the mirrored stage of his AW19 setting earlier this year.