Belgian architect Bernard Dubois designed Courrèges’ flagship Paris store to blend the brand’s signature white with subtle references to nightclubs and discos.
Courrèges’ artistic director Nicolas Di Felice set the brief for the 232 sq m retail space, which is close to the Champs-Élysées, asking Bubois to draw on the brand’s 1960s legacy to reimagine its interior architecture.
Dubois has conjured space age vibes by inserting upside-down arches at the back of the space to zone off the changing rooms. They are concealed by chrome-edged mirrored panels that reflect to infinity, with a chromed pillar adding the nod to disco.
The rest of the store’s interiors are off-white, with plush carpet underfoot and fabric mounted on walls.
Colour comes via garments, which are hung inside shelves and cabinets designed by Courrèges in 1967 that have been reimagined in fresh proportions.