Visitors to Harrods will notice something very different about the historic London department store this month – it’s lit up in ‘Knight Blue’ for a special collaboration with British heritage brand Burberry.
The building’s exterior is illuminated in the striking blue hue, which was introduced by Burberry’s creative director, Daniel Lee, in 2023 as the fashion house’s signature shade. But that’s not all: step inside the Knightsbridge department store, which is celebrating its 175th anniversary this year, for a special take-over that pays homage to Burberry’s adventurous heritage.
Some 40 garments and objects, spanning womenswear, menswear and accessories, are on show inside the department store, with a ‘Camping Corner’ set up with a large tent-like space to showcase outdoor accessories ranging from bottle openers to Kendal Mint Cakes. The ‘Picnic’ area has a Burberry food truck, serving British favourites such as pasties and how tea, with a special Harrods hamper.
Even Harrods’ famous green doormen have adopted ‘Knight Blue’, dressed in uniforms made with a new plaid from Burberry’s SS/24 collection.
The Burberry Harrods takeover runs until 29 February 2024.