You don’t expect a London antiquier to become more affordable following years of success. Yet Nina Hertig, co-founder of the thriving King’s Road interior design gallery Sigmar, has made accessible pricing a linchpin of her latest venture. Launching this week, her vast new warehouse in East London is London’s largest showroom of midcentury Scandinavian furniture. And the sheer bulk of rosewood, teak and Scandinavian ceramics, imported through her native Denmark, helps to keep prices down.
‘This vast showroom is going to be a fun way for customers to access great quality vintage Scandinavian pieces at fair prices,’ she says of her stacks of ceramic crockery, starting at £15, and charmingly weathered leather sofas for no more than £2,500. ‘Rather than putting everything online, we want to celebrate the dying art of discovering treasures in real life.’
The 300-square-metre warehouse overlooks the River Lea, with London Stadium just beyond. Hertig has named it Aelfred, after the ‘great’ West Saxon king who drove the Viking Danes from the city in the ninth century.
‘And now we’re back,’ she says.
She sees the space as a curated flea market, constantly refreshed with items so shoppers can pick through for design deals.
Open Thursdays through Sundays, the hours coincide with another newcomer on this postindustrial cul-de-sac.
A former paint shop next door has been transformed into an airy, light-bathed outpost of Moro, the lauded Spanish-Maghreb restaurant founded by Sam and Sam Clark. Conceived as an event space and intimate salon for group dining, Moro Autumn Yard was given a spare, raw plaster envelope by Nina Tolstrup and Jack Mama of Studiomama. The designers used construction waste to build seating for the riverfront terrace and brought in repurposed terrazzo for the dramatic loo sink.