Photography: Pat Krupa

After standing empty for the last two decades, this long-vacant Marcel Breuer building in Connecticut is about to get a new lease of life as plans emerge to convert it into a hotel.

Breuer originally designed the former office in 1968 as the headquarters for a local rubber company. It was sold in the late 80s, and since then it’s had a bumpy ride, with the structure left untended and part of it demolished by Ikea in 2003, to make room for a parking lot.

Photography: Gunnar Klack

For the last 15 years, the site has been little more than glorified ad space, used to host the homeware store’s signage.

Its fortunes now look set to change with the building’s new owner – local developer Bruce Becker – announcing plans for its adaptive reuse as a net-zero energy hotel and conference centre. Modernist pilgrims can rejoice with local reports suggesting the facade will be completely restored, and the interior overhauled to make room for 165 rooms.

Armstrong Rubber Company HQ aka Pirelli Building
Photography: Kenneth C Zirkel

The most exciting 2020 hotel openings

Latest Stories


Share Tweet

Privacy Preference Center

Required Cookies & Technologies

Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions.

gdpr, woocommerce_cart_hash, woocommerce_items_in_cart, _wp_wocommerce_session, sucuri_cloudproxy_uuid_*

Site Customisation

Cookies and similar technologies are used to improve your experience, to do things like:

- remember your login, general, and regional preferences
- personalize content, search, recommendations, and offers

Without these technologies, things like personalised recommendations, your account preferences, or localisation may not work correctly.


Personalised Advertising

These technologies are used for things like:

- personalised ads
- to limit how many times you see an ad
- to understand usage via Google Analytics
- to understand how you got to our web properties
- to ensure that we understand the audience and can provide relevant ads

We do this with social media, marketing, and analytics partners (who may have their own information they’ve collected). Saying no will not stop you from seeing our ads, but it may make them less relevant or more repetitive.

_ga, _gid, gat,_gads,_fbp