Plantea Estudio used raw textures and ‘unfinished’ details for footwear brand Veja’s first shop in Madrid, stripping the building right back to its bones.
From the outside, it looks like any other store in the capital, but step inside, and it’s clear the locally-based design form has adopted a purposefully unpolished approach to the interiors.
Plantea Estudio and Veja set out to preserve as much of the existing space as possible and, instead of adding new elements, have taken the shop back down to its raw shell. The Justicia building dates from the 20th century and had been used as a shop, restaurant and bank in previous lives. Wood, brick and concrete feature heavily within its revived interiors, alongside furniture sourced from local antique dealers.
The result is a retail space framed by worn brick, wood and remnants of paint – all lit by pin-sharp neon lights designed by Kleber Matheus. Echoing the designers’ reuse and repurpose philosophy, the minimalist store is home to a cobbler on hand to repair and clean shoes, whether Veja-branded or not.