Red Valentino has opened a bubblegum-coloured flagship store on London’s Sloane Street, designed by India Mahdavi.
Iranian-born Mahdavi worked closely with Red Valentino creative director Pierpaolo Piccioli to create the space, channelling a 1960s and 1970s vibe.
‘I use texture like colour, and I use colour to bring light,’ Mahdavi explains. ‘When I met Pierpaolo we really had a great connection – he was part of the inspiration and together we created a dream.’
Starting with a base of white terrazzo, Mahdavi has added soft pops of colour through voluptuous, dusky-pink chairs by the designer, and curvy mustard and salmon coloured walls.
Brass-edged circular mirrors hang on walls – a motif echoed in the store’s flooring, which features pink and mustard discs. Elsewhere, Rubik’s cube-like display stands dot the space.
Mahdavi, who has created interiors for Sketch London, Hotel Thoumieux in Paris, and a slew of private clients, has also designed the fashion brand’s flagship store in Rome.
Red Valentino will officially celebrate the store’s launch with a cocktail event this weekend.