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Red Valentino opens a dreamy pink London flagship store

Red Valentino has opened a bubblegum-coloured flagship store on London’s Sloane Street, designed by India Mahdavi.

Iranian-born Mahdavi worked closely with Red Valentino creative director Pierpaolo Piccioli to create the space, channelling a 1960s and 1970s vibe.

Photography: Courtesy of Red Valentino
Photography: Courtesy of Red Valentino

‘I use texture like colour, and I use colour to bring light,’ Mahdavi explains. ‘When I met Pierpaolo we really had a great connection – he was part of the inspiration and together we created a dream.’

Starting with a base of white terrazzo, Mahdavi has added soft pops of colour through voluptuous, dusky-pink chairs by the designer, and curvy mustard and salmon coloured walls.

Photography: Courtesy of Red Valentino
Photography: Courtesy of Red Valentino

Brass-edged circular mirrors hang on walls – a motif echoed in the store’s flooring, which features pink and mustard discs. Elsewhere, Rubik’s cube-like display stands dot the space.

Mahdavi, who has created interiors for Sketch London, Hotel Thoumieux in Paris, and a slew of private clients, has also designed the fashion brand’s flagship store in Rome.

Red Valentino will officially celebrate the store’s launch with a cocktail event this weekend.

Read next: Antwerp atelier Enes opens a destination store where you can drink, shop and sleep…

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