Pink is en vogue at Paris Texas’ new Milan pop-up store

Proving that monochrome doesn’t just mean black-and-white, Studioboom doused this Milan shoe showroom in pink, pink and more pink.

Absolutely everything in Paris Texas’ Milan pop-up store has been turned a shade of powdery rose – from the walls, ceilings, wiring and pipework to the window sills and concrete columns.

Blush-coloured shelves and custom-made furniture have also been brought in, with velvet-covered stools, plinths, display stands, and blush carpeting.

Studioboom has lit the retail space– a sneak preview of Paris Texas’ forthcoming permanent Milan store – in bright light, installing fluoro tubes and suspending an on-brand neon sign in (you guessed it) bright pink from the ceiling. It’s a memorable (and Instagramable) shopping experience that offers a tantalising taste of what’s to come.