Photography: Nike

Brightly-coloured basketball courts and aerial artworks have become the norm for Nike – but the sports brand is taking an eco-turn in Hong Kong, with a court made from 20,000 pairs of used sneakers.

The surface of the Shek Lei Grind Court in Hong Kong is covered in Nike Grind – a floor material created from recycled plastic, rubber, foam, leather, textiles and foam sourced from old sports shoes. Artist James Jarvis designed a giant mural of his signature characters, surrounded by mini-Nike ticks, and laid using the coloured palettes.

The Nike Grind campaign – with its mantra, ‘more performance, less waste’– is part of the sports brand’s commitment to reducing its carbon footprint and minimising waste through circular usage.

Photography: Nike

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