Bright green carpet and display cabinets with faces make this Melbourne streetwear store feel like an adult playground.
Local architectural practice Kennedy Nolan was tasked with transforming the retail space, which is located in the Herald and Weekly Times building on Flinders Lane. The studio describes its design approach as ‘theatrical, cinematic, abstract, curated, expansive and memorable’.
Saturated colour is a major component used to create floors reminiscent of grassy fields, ceilings enveloped in inky green, and furniture pieces in orange, purple and blue. Flos’s Snoopy Lamp also makes an appearance, emphasising the cartoon-like feel of the sneaker store.
Programmable lighting adds to Up There’s immersive colour experience and can be changed to suit the time of day, the store’s theme, or as a point of interest after hours. Other elements are more restrained, with Kennedy Nolan installing strip lighting and galvanised steel counters and displays.
69 Flinders Ln, Melbourne VIC 3000, Australia