Showrooms have come a long way from shelves stacked thoughtlessly with products and harsh overhead lighting. Consumers expect more, and so brands strive to create an experience commensurate with the values they represent in the spaces they inhabit.
For its new showroom in Cape Town, South African design studio Lemon – which specializes in furniture, custom-printed wallpapers and artworks, and accessories – sought a space that had soul, and that would suit co-founder Kevin Frankental’s vision of creating a living, breathing environment through which to express its design ethos.
Slightly off the beaten retail track of the city, the location Frankental chose is in the cultural hub of Bo-Kaap – easily accessible but not in the thick of things – and is intended to act as a design destination rather than a mere stop along the way.
The heritage building’s gracious architecture lent itself to the easy flow of spaces and in-situ living spaces envisioned by designer Yaniv Chen, one of Lemon’s longtime collaborators. Put together using Lemon products as the foundation, and accented by beautiful objets from local artisans, the rooms allow you to imagine how you’d use Lemon in your own home.
Serving as a stage for Lemon’s ethos of creating considered holistic environments, its meticulously made pieces are complemented by the personality-filled architecture and natural light and show off the pieces’ timelessness and versatility.