For Milan Design Week, Gucci revisits the golden age of Italian design, presenting five iconic objects with a Gucci twist – reimagined in Rosso Ancora red.

Gucci Design Ancora is co-curated by PS creative agency founder Michela Pelizzari and Spanish architect Guillermo Santomà and is presented within the confines of Gucci’s flagship store on via Montenapoleone.

Rather than stage the furniture and objects as a singular assemblage, each object is displayed individually, elevating it from a consumer product to an idea for rumination. In the edit is Mario Bellini’s 1972 modular Le Mura Sofa for Tacchini and Nanda Vigo’s Storet  cabinet for Acerbis, in Gucci’s signature red hue and presented against curving green walls, chosen by Gucci creative director Sabato De Sarno.

Says Santoma: ‘If we had put the objects all together, we would have created a living room. Instead, we decided to remove the boundaries given by how we use these objects and create a sort of limbo. Floating objects don’t have meaning or a function. They are just shape, materiality, color.’

Piero Portaluppi’s great grandson Nicolò Castellini Baldissera has drawn on the geometric designs and arrangements within the floors of the architect’s buildings for a special collaboration with Italian rug maker cc-tapis, while Gae Aulenti and Piero Castiglioni’s Parola table lamp (1980) for FontanaArte and Tobia Scarpa‘s Opachi base for Venini (1960, re-issued in 2021) showcases the beauty of Murano glass.

Gucci Design Ancora will be on view physically from 15-21 April 2024. On 21 April, a special edition of the objects will launch online on Gucci.com.

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