Photography: Victor Robyn

The freshly refurbished Ann Demeulemeester store in Antwerp celebrates the designer’s love of all things minimalist and monochrome.

The fashion label, which was set up by Demeulemeester in 1985, has inhabited its Leopold de Waelplaats space for the last two decades, and its refurb marks the founder’s return to the label – which she left in 2013. Reports suggest she’ll be overseeing special projects, but not designing clothes.

Demeulemeester’s husband, Patrick Robyn, designed the two-storey retail space, which fully embraces the label founder’s gothic reputation with its inky black floor and ceiling, set off by stark white walls and display shelves. After browsing clothes, visitors can take a breather in the store’s fern-filled courtyard.

Sheer black drapes heighten the gothic vibe
Photography: Victor Robyn

Clothes, shoes and accessories will all be stocked in the Antwerp flagship store, and reports suggest that a successful relaunch could mean more stores across the world will follow.

Ann Demeulemeester, Leopold de Waelplaats (Het Zuid), 2000 Antwerp

Ann Demeulemeester, Leopold de Waelplaats (Het Zuid), 2000 Antwerp
Photography: Victor Robyn
Demeulemeester’s husband, Patrick Robyn, designed the two-storey retail space, which fully embraces the label founder’s gothic reputation with its inky black floor and ceiling
Photography: Victor Robyn

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