Architects Allies and Morrison have won their bid to turn part of London’s Olympic Park into a culture hub.

Working with a team of practices, including O’Donnell & Tuomey and Josep Camps/Olga Felip Arquitecturia, they will mastermind Olympicopolis – a 70,000 sq m cultural regeneration project in Stratford that will include a Sadler’s Wells dance theatre, a second site for V&A museum and two university campuses.

London Mayor Boris Johnson, who coined the name ‘Olympicopolis’, says: ‘Stratford Waterfront is set to become a world leading centre of culture and higher education, and I am thrilled that we have been able to appoint some serious talent to work on the designs.’ The cultural hub will include UCL’s new design school and a campus for the London College of Fashion. Some 75,000 sq m of housing will also be incorporated, while discussions are underway about a London museum for the Smithsonian Institution.

Also in the architectural team are firms Buro Happold, Gustafson Porter, and Gardiner and Theobald. Together with lead practice Allies and Morrison, they beat competition from 125 architects around the world, including David Chipperfield and Austrian firm Baumschlager Eberle.

Bob Allies, founding partner at Allies and Morrison, says: ‘Having been involved in the design of the Olympic Park from the submission of the initial bid to the completion of the Legacy masterplan, we are very excited to have been selected to bring forward this final component of what will be an extraordinary new piece of London, a remarkable collaboration between outstanding institutions.’