A new Fourth Ward hotel brings X-factor to Atlanta’s skyline

Morris Adjmi Architects worked its magic on the design

Over the 21st century, Atlanta‘s Old Fourth Ward has slowly redefined itself as a neighbourhood to live, work, party and, increasingly, stay – particularly in the streets flanking Ponce City Market and the BeltLine trail. The latest architectural gem bringing new life to the post-industrial landscape is Forth, a hotel and club designed by Morris Adjmi Architects.

The building’s unique diagrid structure has become an identity for the hotel and the skyline itself. Constructed from cast-in-place concrete, the diamond-pattern envelope and series of horizontals support a window wall and together create visual depth. A three-storey brick podium at street level provides a textural corbel for the tower. Inside, the 16 storeys boast nearly 18,000 square metres of living space, with 196 guest rooms, restaurants, wellness spaces and a social club.

Interior design by MA and hospitality group Method Co takes inspiration from the city’s post-Civil War resurgence, delving into classic Americana with contemporary tailoring. In soft contrast to the solid exterior, it spans the ages with mid-century furnishings, 1970s kitsch and vintage-style wallpapers in the guest rooms. The two companies—partners in Charleston boutique hotel The Pinch—relied on natural materials and hand-craftsmanship.

Each space is ‘curated’ as its own with curiosities and antiques that lend a homeliness – plus a rich collection of art inspired by the works along the BeltLine. Light wood panelling and creative tilework contribute to their intimate, private feel, even while floor-to-ceiling windows expose them to light from the outdoors. The team designed a series of increasingly smaller and more exclusive public spaces for guests to experience, progressing through cool curved archways.

Starting in the lobby café and bar, guests can flow into the Italian steakhouse, co-working space, and 214-square-metre pool, which has its own restaurant and bar. The 1970s-inspired rooftop cocktail lounge Moonlight is accented with mirrored tile, zebra-print textiles, and a centrepiece mural.

www.forthatlanta.com

Photography: Matthew Williams
Photography: Matthew Williams
Photography: Matthew Williams

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