Furniture brand Giorgetti Spiga has turned a historic Milan building into a four-floor showroom and office in the city’s quadrilateral.

The Place, as the boutique has been christened,  opens in time for Giorgetti Spiga’s 125th anniversary this year and is located inside the 17th-century Giorgetti building on one of Milan’s most famous fashion streets.  rubbing shoulders with sartorial boutiques, museums and art galleries along Via della Spiga.

The showroom spans four floors, with rooms designed to show off the brand’s furniture in an atmosphere that feels more akin to a grand home than a showroom. There’s a full kitchen, living room and bedrooms, and furniture pieces by Giorgetti Spiga accompanied by carefully curated artworks from Oblong Contemporary Art Gallery and Brun Fine Arand, with coffee table books that further add to the experience.

And it’s not just the furniture on display; the palazzo is a real-life example of what Giorgetti Group CEO Giovanni del Vecchio describes as the brand’s ‘near-obsessive interior design’ vision. This encompasses several bespoke elements, the most striking of which is the striped staircase, painstakingly created by manually combining slices of six different types of marble to create the illusion of a single block.

Via della Spiga, 31 20121 Milan, Italy