Photography: Louis Vuitton
Hong Kong, LA and New York are all welcoming a piece of Paris as a series of Louis Vuitton pop-ups open to reveal a glinting slice of the Pont Neuf.
Each store features a recreation of a section of the iconic bridge, which was the backdrop for Pharrell Williams’ first runway show for the fashion house he took over as men’s creative director in February 2023.
The spaces take their cues from his inaugural collection, with the bridge daubed in gold and mirrored checkerboard walls. Mannequins, meanwhile, are arranged as if they’re chess pieces.
Recreations of the French capital appear in the windows, and rumour has it there’s a bookcase leading to a secret accessories room.
