In ‘transformative times’ such as this, colour expert Pantone has introduced a new hue whose courageous presence encourages personal inventiveness and creativity. Enter: Very Peri.
Reminiscent of viral meme, The Dress, Pantone claims that its 2022 Colour of The Year is a shade of blue, however, most people see purple. Very Peri, a periwinkle blue with violet-red undertones, represents the first time the company has created a fresh shade for its annual colour selection.
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The worlds of fashion and interiors have been flirting with the colour purple for a while now, and 2021 saw the shade, and its corresponding tones, make its way into trend territory. Interior designer Harry Nuriev of Crosby Studios has been a longtime fan – so much so, he daubed his New York apartment in this mood.
Nuriev shares the bolthole with his partner Tyler Billinger and they’ve been bold with their use of purple, combining the tone with geometric shapes and unexpected materials. It contrasts against the grey walls and curtains in the living room.
Very Peri works well in hospitality spaces, hitting the emotional tone that the Pantone describes. But not everyone is a fan.
Real Homes’ Home Decor Editor Amy Lockwood certainly won’t be putting this on her walls, but does think it brings a welcome dose of optimism. ‘Pantone’s Very Peri certainly packs a punch,’ she comments.
Purple on purple on purple
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Italian design studio, Loop Interior, demonstrates how to add a tonal touch to the home through statement pieces of furniture and similarly colour-coded walls. The cohesive result creates a subdued and mature setting for the home.
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Here, we see how the novel shade encompasses the qualities of blue, yet at the same time possesses a violet-red undertone.
A colour for the digital age
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Designer Charlotte Rey offers interior inspiration through Instagram, and this image — which she dubs Lavender Menace — demonstrates how to use this year’s colour in bold and beautiful ways. It’s this kind of fusion of the digital and physical that inspired Pantone.
‘As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities.’
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Pantone goes on to explain that, ‘Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world, and vice versa.’
Take it to the max
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Those with a design sensibility tend to find themselves favouring either the clean lines of minimalism or the magnetising mood of maximalism. However, both aesthetics lend themselves well to 2022’s latest shade.
Manhattan-based property developer, Tim Malone, took to Instagram to celebrate the maximalist interiors clad in this year’s Very Peri. Visual feast? Or a garish nightmare? Like maximalism itself, it’s unapologetically not for everyone.
On the other side of the style spectrum lies Moscow’s Krujok Cafe, designed by Eduard Eremchuk and Katy Pititskaya where the colour becomes the base for doughy furniture and pretzel-like lighting sculptures to pop – an inversion that highlights the dynamism of the shade.
Whether you love it or loathe it, Very Peri is here to stay… For at least the next 12 months.
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